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Brainstorming - Find wild ideas

Brainstorming is a simple 5 steps collaborative workshop that enables participants to generate, select and enrich ideas that can solve their business problem or challenge.

1. Generate ideas

Write down all your ideas!

In this step, try to imagine all the ideas that we could implement to take on the challenge.

Don't forget to follow these rules:

  • Go for quantity: write down as many ideas as possible (one card per idea)
  • Differ judgement: don't judge the relevance of your own ideas at this step
  • Encourage wild ideas: do not stick to top of the head ideas

Note that in this step you cannot see other's ideas.

2. Discuss and merge similar ideas

Let's discover other's ideas.

Read all ideas, discuss and if necessary clarify their meaning by discussing.


  • You can edit any card to reformulate the idea with better words.
  • You can also merge ideas that are very similar
  • Do not criticize ideas at this step, instead, try to focus on understanding the real meaning behind each idea.

3. Improve other's ideas

Polish our rough ideas into a diamond!

Look at the ideas that are the most appealing to you:

  • Good? What is good about this idea? What makes it stand out?
  • Problems? What concerns do you have about the idea? What problems does it raise? List the shortcomings, gaps, limitations, and weaknesses you can think of.

After listing as many things under good and problems as you can come up with, it's time to step up your idea with new thinking.

  • Step it up! is where you come up with new thinking to make things stronger, building on the key elements from Good and Problems.

4. Select most promising ideas

Which ideas have the most potential?

You can either give:

  • From 1 to 3 positive points to ideas with the most potential
  • From 1 to 3 negative points to ideas with the least potential


Do not throw away wild and crazy ideas! You must select ideas based on their full potential, not only based on what is already articulated on the card.

5. Discover the top ideas

Look at the bar chart and analyze the results:

  • Which ideas are we going to select for the next step (refinement)?
  • Does the final ranking make sense?
  • Is there any idea with few points that you would like to save?
  • Do we still have some wild ideas in our selection (good) or only safe ideas (bad)?

Once done, put all the non selected ideas aside and decide on what to do next.

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