COCD Box - Select wild ideas


Selecting ideas after an ideation session can be really dangerous because the risk of loosing the most creative ideas and get back to "safe" ideas is really high.

To avoid that trap, the COCD Box methodology, a methodology developed by the Center for Development of Creative Thinking enables to select 3 kinds of ideas:

  • Blue ideas: ideas that common and feasible --> NOW
  • Red ideas: ideas that are original and feasible --> WOW
  • Yellow ideas: ideas that are original and not (yet) feasible --> HOW





1. Ideation

Capture all the ideas by creating one card for each of them.


Note to the facilitator: you can replace this single step by a more sophisticated ideation process.

2. Explanation of COCD Box

Selecting ideas after an ideation session can be really dangerous because the risk of loosing the most creative ideas and get back to "safe" ideas is really high.

This is why, we are going to use the COCD Box methodology, a methodology developed by the Center for Development of Creative Thinking that enables to select 3 kinds of ideas:

  • Blue ideas: ideas that common and feasible --> NOW
  • Red ideas: ideas that are original and feasible --> WOW
  • Yellow ideas: ideas that are original and not (yet) feasible --> HOW

Ready? Move to the next step!


Note to the facilitator: in this template we give 30 points (10 per idea type) to the participants. You should customize that number based on the number of ideas and of participants.

3. Select your blue ideas

Blue ideas are:

  • easy to implement
  • few risks
  • high acceptability
  • past examples available

Please select your 10 blue ideas by giving one point to each of them.
As you have a total of 30 points, you should end this step with a budget of 20 points.

4. Pick the group's blue ideas

Drag'n drop the Ideas with the most points into the Blue Idea zone.

5. Select your red ideas

Red ideas are:

  • innovative ideas
  • breakthrough
  • exciting ideas
  • can be implemented

Please select your 10 red ideas by giving one point to each of them.
If you started this step with 20 points, you should end this step with a budget of 10 points.

6. Pick the group's red ideas

Drag'n drop the Ideas with the most points into the Red Idea zone.

7. Select your yellow ideas

Yellow ideas are:

  • ideas for the future
  • dreams, challenges
  • can be the red ideas of tomorrow

Please select your 10 yellow ideas by giving one point to each of them.
If you started this step with 10 points, you should end this step with a budget of 0 points.

8. Pick the group's yellow ideas

Drag'n drop the Ideas with the most points into the Yellow Idea zone.

9. Final selection

Have a look at the final selection.
Discuss and capture that discussion into the cards comments.


Note to the facilitator: this is the end of the selection process, you can now use any methodology to explore and develop the selected ideas.


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