PESTEL is a 4-step business analysis workshop that enables participants to scan their business environment along six macro-environmental factors:
Identify and list all the macro-environmental factors that have or will have an impact on our company and our business.
Select the most important factors out of the six macro-environmental categories by scoring the individual contributions from -1 to +3 :
Note: to avoid selection bias, you cannot score you own contributions.
Take a global look at the different factors:
* What are the consequences for our company?
* What have we learned from this analysis?
Write down you contributions in the Key Learning cluster.