POWER - Power-up your ideas!


POWER is a tool that we will use to power-up the most appealing solution that came from our ideation session.

POWER asks five basic questions:

  • Positives: What’s good about the idea? Why might it succeed?
  • Objections: What are the idea’s flaws? Why might it fail?
  • What else?: What else might be in the idea that hasn’t been articulated yet?
  • Enhancements: How might the positives be made even stronger?
  • Remedies: How might the objections be overcome?

By answering theses questions, we will be able to come up with an improved solution.


This activity usually takes place during:

  • The Forge the Solutions phase of a Productive Thinking project
  • The Formulate Solutions phase of a Creative Problem Solving project
  • The Ideate or Prototype phase of a Design Thinking project
  • The Improve phase of a Six Sigma DMAIC project
  • An Interactive Event, or meeting, as a way to give a quick feedback after a presentation of a project or a strategy

POWER has been invented and designed by Tim Hurson and is one of the Productive Thinking tools presented in his book Think Better.

The Productive Thinking model is a six-step problem-solving and opportunity-finding methodology that builds on 50 years of research by the Creative Education Foundation, 30 years of research by NASA, and five years of field testing. It combines the situation analyses and ideation strengths of CEF’s methodology with the success criteria and project mapping techniques of NASA’s iDEF methodology.






1. Formulate your initial solution

Please formulate the initial solution, the one that you want to Power-Up in 1 to 3 sentences.

You can also attach any additional documents that might be needed for the session.

2. Analyse with P-O-W

Analyze your initial solution:

  • Positives: What’s good about the idea? Why might it succeed?
  • Objections: What are the idea’s flaws? Why might it fail?
  • What else?: What else might be in the idea that hasn’t been articulated yet?

Please create one card for each contribution.

3. Improve with E-R

Now it is time to improve your idea:

  • Enhancements: How might the positives be made even stronger?
  • Remedies: How might the objections be overcome?

Again, write-down each contribution on a separate card.

4. Highlight important items

Highlight the most important items by giving them from one point (important) to three points (critical).

5. Formulate the Powered-Up Solution

Based on all your previous thinking, can you formulate your Powered-Up solution?


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