Scamper - Find creative ways to improve your project


SCAMPER is a creativity technique adapted by Bob Eberle that has been popularized by Michael Michalko in a book called Thinkertoy. It consists in a set of pre-conceived questions that will help you and your team to find creative ways in order to transform existing products or services into better ones or upgraded versions.

S - Substitute one of the components of your product
C - Combine one part of your product with another one
A - Adapt an external component to your product
M - Magnify or exaggerate
P - Put to another use
E - Eliminate and simplify components
R - Rearrange the way it works

Feel free to modify the template to adapt the questions to your challenge.






1. Identify the product, service or idea we want to upgrade with the SCAMPER technique

SCAMPER consists in a set of pre-conceived questions that will help us to find creative ways in order to transform existing products or services into better ones or upgraded versions.

Feel free to modify the template to adapt the questions to your challenge.

2. Substitute - Can I replace or change any parts?

3. Combine - What ideas or parts can be combined?

4. Adapt - What else is like it?

5. Magnify - What can be magnified or made larger?

6. Put to another use - What other purpose can it serve?

7. Eliminate - How can I simplify it?

8. Rearrange - What other arrangement might work out better?

9. Vote

We want to improve your business, process, product or service. On which improvement are you going to spend your budget?

10. Vote result


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