Mood Board is a collaborative and creative activity that will enable a team to visually represent the feel of an idea (or challenge or trend or solution) with colours, photos, collage and drawings.
This activity is great to develop a rough and intangible idea or concept. Therefore it is generally used in:
Outside Stormz, create or pick 4 items that would represent the "feel" of the idea (or challenge or trend or solution) that we would like to apprehend:
When ready, upload them into Stormz:
1/ Create one card per item: as the title of the card, write down several keywords that best describe the feel.
2/ Attach a photograph of the item to the card
See the example on the left of this instruction.
Note: in this step, you cannot see other's items.
Note to the facilitator: you should now present to the group the idea (or challenge or trend or solution) that will be represented. Clarify the meaning if necessary. When done, you can move on to the next step.
Now we can discover all the mood items from all the groups...
Note to the facilitator: you can also display all the keywords by showing the insight cloud to the participants. If you don't know how to do that, you can learn more about the insight cloud in our help manual.
For each category select your preferred items by giving them out positive points:
... and reject your least preferred items by giving them negative points:
You have a budget of 16 positive points and 16 negative points
We can now discover our final mood board!
Some ideas for the next steps: