Mood Board - Visually illustrate the overall "feel" of an idea


Mood Board is a collaborative and creative activity that will enable a team to visually represent the feel of an idea (or challenge or trend or solution) with colours, photos, collage and drawings.


This activity is great to develop a rough and intangible idea or concept. Therefore it is generally used in:

  • The Explore the vision and Formulate the Solution phase of a Creative Problem Solving project
  • The Ideate phase of a Design Thinking project
  • An Energizer or a Closing activity of an Interactive Event or meeting





1. Create the items of the mood board

Outside Stormz, create or pick 4 items that would represent the "feel" of the idea (or challenge or trend or solution) that we would like to apprehend:

  • 1 drawing
  • 1 photo
  • 1 object
  • 1 color

When ready, upload them into Stormz:

1/ Create one card per item: as the title of the card, write down several keywords that best describe the feel.
2/ Attach a photograph of the item to the card

See the example on the left of this instruction.


Note: in this step, you cannot see other's items.


Note to the facilitator: you should now present to the group the idea (or challenge or trend or solution) that will be represented. Clarify the meaning if necessary. When done, you can move on to the next step.

2. Discover all mood items

Now we can discover all the mood items from all the groups...

Let's discuss:

  • What is the overall feel?
  • Is there any need for clarification about one of the items? If needed you can edit or comment the item.

Note to the facilitator: you can also display all the keywords by showing the insight cloud to the participants. If you don't know how to do that, you can learn more about the insight cloud in our help manual.

3. Select most relevant mood items

For each category select your preferred items by giving them out positive points:

  • [+3] Definitely and totally relevant to the idea (or challenge or trend or solution)
  • [+1] Partially relevant

... and reject your least preferred items by giving them negative points:

  • [-1] Not really relevant to the idea (or challenge or trend or solution)
  • [-3] Absolutely not relevant

You have a budget of 16 positive points and 16 negative points

4. Discover the group's moodboard

We can now discover our final mood board!

Let's discuss:

  • What is the overall feel?
  • Is something missing? It yes, you can fine tune your mood board by adding new items.
  • Do we learn something new about our idea (or challenge or trend or solution)?
  • What are the next steps? What new ideas or new thinking do we want to pursue after this workshop?

Some ideas for the next steps:


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