Stormz is mainly known for organizing large-scale workshops, especially for annual seminars. But sometimes, our clients decide to challenge us and encourage us to leave the comfort zone of our usual collaborative sequences. As long as we're sure of having complete control over the technology and technical aspects (cf. our article #C1), we're always ready to rise up to the challenge!
During this three-day event, we were asked to design and coordinate an interactive and gamified visit of a private museum. The challenge? Enable the 700 participants of the event to visit and learn everything there is to know about the museum over this three-day period. An ideal challenge to demonstrate - once more - the flexibility of our Stormz platform and the know-how of our consultants on a wide range of collective dynamics.
1 - Defining the routes of the participants
Imagining 12 simultaneous routes to ensure a dynamic and immersive visit for all 700 participants, also able to adjust to the event's timetable changes.
2 - Designing and adjusting the riddles
Creating a custom-made serious game, from an existing escape game, to fit the museum's and the event's specific features, using the Quiz Activity as an interactive support.
3 - Managing the teams
Briefing and coordinating a 7-people team in charge of animating the beginning of the tour, guiding the participants, timing as well as managing the equipment and flow during the whole course of the visit.
The goal was to adapt an existing escape game to a visit spread over 3 mornings with 280 participants per day, grouped in 4 tours of 70 people each. Since the venue was over 4.000 m² on several floors, teams had to be able to coordinate with each other via walkie-talkies so that every activity could start and end at the same time. The coordination of the teams on the go was particularly crucial and tricky as transition times couldn't exceed 5 minutes, and the length and speed of the visits varied following the motivation and curiosity of the participants.
Main aspects of the setup: