These workshops can be used to understand a market, analyze a company's environment, explore a vision, craft a strategy or formulate a business model. They allow you to effectively build organizational or personal strategy by according all the stakeholders around a common analysis of your business.

When planning a project, it is important to conduct various analyses about the internal and external factors that can affect the project. There are many methods, which help to conclude about the firm’s current state before taking an informed decision.

Business owners or project managers apply these tools to know where their venture stands, they are very useful for highlighting key issues relating to the context of a project or initiative which, if not identified and addressed, could critically affect the chances of success. The analysis’ benefit is not limited to companies or industries only, but also to products, places, and people.
It allows you to frame these issues in a way that is easy for participants to understand and discuss. They are usually used together, and are applied in a group setting to support effective strategic planning, decision-making and action planning.